MLA
Kumar, S. Ramesh. "The E-Mode of Brand Positioning: The Need for an Online Positioning Interface." Contemporary Research in E-Marketing, Volume 2, edited by Sandeep Krishnamurthy, IGI Global, 2005, pp. 304-321. https://doi.org/10.4018/978-1-59140-824-6.ch012
APA
Kumar, S. R. (2005). The E-Mode of Brand Positioning: The Need for an Online Positioning Interface. In S. Krishnamurthy (Ed.), Contemporary Research in E-Marketing, Volume 2 (pp. 304-321). IGI Global. https://doi.org/10.4018/978-1-59140-824-6.ch012
Chicago
Kumar, S. Ramesh. "The E-Mode of Brand Positioning: The Need for an Online Positioning Interface." In Contemporary Research in E-Marketing, Volume 2, edited by Sandeep Krishnamurthy, 304-321. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-824-6.ch012
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