A Model for Culturally Informed Web Interfaces

A Model for Culturally Informed Web Interfaces

Brian Corbitt (Deakin University, Australia) and Theerasak Thanasankit (University of Melbourne, Australia)
Copyright: © 2002 |Pages: 26
DOI: 10.4018/978-1-930708-21-1.ch001
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This chapter will challenge the accepted notions of cultural vanilla applications for e-Commerce and e-Business on the Web. The approach taken suggests that national culture exists at all levels from the visual to the implicit behaviors that frame interpretation of business process when undertaking e-Commerce. Studies done show quite clearly that culture distorts the relationships in any trading and business situation in ways that are not always obvious. We will explore the in-depth nature of the trading relationships and demonstrate the impact of cultural practice on the trading interface both on the Web and in the negotiations for business.

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