MLA
Surma, Jerzy. "Modeling Customer Behavior with Analytical Profiles." Social Network Mining, Analysis, and Research Trends: Techniques and Applications, edited by I-Hsien Ting, et al., IGI Global, 2012, pp. 171-182. http://doi:10.4018/978-1-61350-513-7.ch011
APA
Surma, J. (2012). Modeling Customer Behavior with Analytical Profiles. In Ting, I., Hong, T., & Wang, L. S. (Eds.), Social Network Mining, Analysis, and Research Trends: Techniques and Applications (pp. 171-182). IGI Global. http://doi:10.4018/978-1-61350-513-7.ch011
Chicago
Surma, Jerzy. "Modeling Customer Behavior with Analytical Profiles." In Social Network Mining, Analysis, and Research Trends: Techniques and Applications. edited by I-Hsien Ting , Tzung-Pei Hong , and Leon Shyue-Liang Wang, 171-182. Hershey, PA: IGI Global, 2012. http://doi:10.4018/978-1-61350-513-7.ch011
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