MLA
Mangaraj, B.K. "Modeling Multi-Criteria Promotional Strategy Based on Fuzzy Goal Programming." E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 226-245. https://doi.org/10.4018/978-1-4666-1598-4.ch015
APA
Mangaraj, B. (2012). Modeling Multi-Criteria Promotional Strategy Based on Fuzzy Goal Programming. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 226-245). IGI Global. https://doi.org/10.4018/978-1-4666-1598-4.ch015
Chicago
Mangaraj, B.K. "Modeling Multi-Criteria Promotional Strategy Based on Fuzzy Goal Programming." In E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 226-245. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1598-4.ch015
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