MLA
Pei, Yilei, et al. "Models of Customer Experience for B2C E-Commerce Enterprises." Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 362-373. https://doi.org/10.4018/978-1-5225-2599-8.ch019
APA
Pei, Y., Xue, W., Li, D., & Su, Y. (2018). Models of Customer Experience for B2C E-Commerce Enterprises. In I. Management Association (Ed.), Mobile Commerce: Concepts, Methodologies, Tools, and Applications (pp. 362-373). IGI Global. https://doi.org/10.4018/978-1-5225-2599-8.ch019
Chicago
Pei, Yilei, et al. "Models of Customer Experience for B2C E-Commerce Enterprises." In Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 362-373. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2599-8.ch019
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