Models of Participation in Social Networks

Models of Participation in Social Networks

Giulio Angiani (Università di Parma, Italy), Paolo Fornacciari (Università di Parma, Italy), Monica Mordonini (Università di Parma, Italy), Michele Tomaiuolo (Università di Parma, Italy) and Eleonora Iotti (Università di Parma, Italy)
Copyright: © 2017 |Pages: 29
DOI: 10.4018/978-1-5225-1963-8.ch010


The most important technological trend of the last years has been the rise of social networking systems to social phenomena involving hundreds of millions of people, attracting users from several social groups. Social networking systems blur the distinction between the private and working spheres, and users use such systems both at home and in the workplace, both professionally and with recreational goals. Social networking systems can be equally used to organize a work meeting, a dinner with colleagues or a birthday party with friends. For example, the chat systems that are embedded in social networking platforms are often the most practical way to contact a colleague to ask an urgent question, especially in technologically oriented companies. Moreover, several traditional information systems have been modified in order to include social aspects. Currently, social networking platforms are mostly used without corporate blessing, maintaining their status as feral systems.
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Technologies For Social Online Collaboration

In general, Computer-Mediated Communication (CMC) is defined as any human communication that occurs through the use of two or more electronic devices (McQuail, 2005). Through CMC, users are able to create various kinds of virtual communities, i.e., networks of users whose connections mainly exist online. In the following paragraphs we discuss the features of the most typical kinds of virtual communities: Virtual Organizations, Virtual Teams, and Online Networks of Practice.

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