Modern Diffusion of Products with Complex Network Models

Modern Diffusion of Products with Complex Network Models

Atsushi Tanaka (Yamagata University, Japan)
DOI: 10.4018/978-1-61520-871-5.ch011
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Abstract

In this chapter, some important matters of complex networks and their models are reviewed shortly, and then the modern diffusion of products under the information propagation using multiagent simulation is discussed. The remarkable phenomena like “Winner-Takes-All” and “Chasm” can be observed, and one product marketing strategy is also proposed.
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Diffusion Of Products

Though the research that what product will be purchased by consumers is important for marketing research, it is difficult to determine how to model it or what point of view we should study it. In this section, we define what diffusion is and summarize the diffusion researches in the past and their problems.

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