MLA
Li, Qianqian, et al. "Modernization, Consumer Personalities, and Global Brand Attitudes." Brand Management in Emerging Markets: Theories and Practices, edited by Cheng Lu Wang and Jiaxun He, IGI Global, 2014, pp. 249-267. https://doi.org/10.4018/978-1-4666-6242-1.ch016
APA
Li, Q., Wei, W., & Xue, Q. (2014). Modernization, Consumer Personalities, and Global Brand Attitudes. In C. Wang & J. He (Eds.), Brand Management in Emerging Markets: Theories and Practices (pp. 249-267). IGI Global. https://doi.org/10.4018/978-1-4666-6242-1.ch016
Chicago
Li, Qianqian, William Wei, and Qiuzhi Xue. "Modernization, Consumer Personalities, and Global Brand Attitudes." In Brand Management in Emerging Markets: Theories and Practices, edited by Cheng Lu Wang and Jiaxun He, 249-267. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6242-1.ch016
Export Reference