Motorola’s Experiences in Designing the Internet of Things

Motorola’s Experiences in Designing the Internet of Things

Andreas Schaller, Katrin Mueller
DOI: 10.4018/978-1-60960-549-0.ch007
(Individual Chapters)
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The Internet of Things will enable connectivity for virtually any physical object that potentially offers a message, and will affect every aspect of life and business. This article looks at the concepts and technologies in three application areas that Motorola is contributing to now and in the coming years.
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The Retail Space

Overview of Motorola’s Activities

Motorola’s Enterprise Mobility group is addressing the Retail Space from three different directions: Supply Chain efficiency, associate effectiveness, and customer experience. Especially personalized shopping experience is converting browsing into buying customers by delivering tailored products and promotional information.

Motorola’s Enterprise Mobility solutions transform the customer experience by leveraging personalized information and creating new shopping experiences by connecting customers and products seamlessly while increasing sales and brand loyalty for the retailer.

The goal is to provide the customer with (Motorola, 2008):

  • Instant access to price and availability data via personal shopping systems

  • Cross-sell and up-sell opportunities through target promotions (Micro Kiosks)

  • Payment systems to put your customers in control of the checkout process to utilities checkout performance.

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