Mountain Serenity and Yoga: Exploring Rishikesh's Tourism Dynamics

Abstract

This study explores the significance of yoga tourism in Rishikesh, India, focusing on its cultural, economic, and societal impacts. Using a mixed-methods approach, it combines qualitative data from 25 stakeholders (yoga instructors, tourism operators, locals) analyzed with MAXQDA software, and quantitative data from surveys with travel agents and tour operators. Findings reveal that yoga tourism enhances India's global image, generates employment, supports local development, and fosters holistic personal growth. It also contributes to societal health by improving physical fitness and reducing stress. The study suggests preserving Rishikesh's cultural heritage, leveraging economic benefits for local infrastructure, and promoting the city as a top yoga destination. It provides actionable insights for sustainable growth in yoga tourism, highlighting its broad impact on society.