Multi-Criteria Fuzzy Analysis of Competitiveness: Comparative Evaluation of Regional Development

Multi-Criteria Fuzzy Analysis of Competitiveness: Comparative Evaluation of Regional Development

Katsiaryna Navitskaya
DOI: 10.4018/978-1-4666-8808-7.ch014
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The article presents the possibility of using multi-criteria fuzzy analysis for assessing the regional competitiveness. This estimation can be used for place marketing strategy development and based on results of socio-economic development. The proposed approach is characterized by comparative estimation, when the level of development of one region is determined by the development of other areas. The final evaluation is the level of the cluster which the object being analyzed belongs. This allows ignoring minor fluctuations in total indexes. The results of robust and fuzzy groups of regions are analyzed. This grouping is characterized by similar levels of development and helps to define the directions of further development of the regions.
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The problem of regional competitiveness, its investment attraction and place marketing attracts more attention nowadays. Moreover the modern conditions require revising existing concepts and methods of its evaluations. Globalization and high-tech industry development lead to the regional competitive grows. It means that regions become active participants in the struggle for resources (labor, technological, investment) and markets (tourism, investors, products). The distinctive feature of this process is that regions act as goods and as producers simultaneously. Dijkstra (2012) notes that it’s impossible to apply the firm’s competitiveness concept to the regions level:

The framework describing a firm’s capacity to compete, grow and be profitable is relatively uncontested, but applying the same concept to countries or regions has been subject to much debate.

Golovikhin S. (2012) notes that the concept of regional competitiveness shouldn’t lead to increase of regional separatism.There’re different approaches to the regional competitiveness definition: based on productivity (Schwab and Porter, 2007), rising income and improving livelihood (Meyer-Stamer, 2008), as an environment for firms (Boschma, 2010). Moreover Nasser (2012) claims that regional competitiveness on national or global level is not the end in itself:

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