Multi-Cultural Communication is Essential for Tourism Industry: Global to Local Perspective

Multi-Cultural Communication is Essential for Tourism Industry: Global to Local Perspective

Abdul Razak Mohamed
Copyright: © 2019 |Pages: 26
DOI: 10.4018/978-1-5225-5760-9.ch009
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Tourism is an industry that serve the international communities. Language plays an important role in global and local communication. A tourist travels to various destinations due to the fact that it is of environment, social, cultural, and religious importance. No tourist chooses a destination due to the language, but often tourists consider language a barrier for travel and tourism. This chapter explores the diversity in culture in terms of language used for communication both oral, written, and body language in the context of global to local.
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Tourism Industry Across The Globe And India: A Backgorund

Tourism is one of the largest industries in the world. The tourists form a community even though living across the countries, not physically proximate but call themselves as one community. Sociological terms community consists of group of people living in a location geographically proximate and possess any common characters. The tourism industry in the global and Indian perspective is given below separately.

Key Terms in this Chapter

Multi-Cultural: Consisting of or relating to people of many different nationalities and cultures.

Foreign Language: Language not native to the speaker or to the country.

Culture: The beliefs, values, behavior, and material objects that constitute a person’s way of life.

Diversity: The quality of being diverse or different; difference or unlikeness.

Communication: The process by which information and feelings are shared by people through an exchange of verbal and non-verbal messages.

Tourist: Temporary visitor staying at least twenty-four hours in the country visited for a purpose classified as either holiday (recreation, leisure, sport, and visit to family, friends, or relatives), business, official mission, convention, or health reasons.

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