Multi-Dimensional B2B Auctions for Electronic Commerce

Multi-Dimensional B2B Auctions for Electronic Commerce

Marilyn T. Griffin (Virginia Polytechnic Institute and State University, USA), France Belanger (Virginia Polytechnic Institute and State University, USA) and Craig Van Slyke (University of Central Florida, USA)
Copyright: © 2002 |Pages: 7
DOI: 10.4018/978-1-931777-08-7.ch018

Abstract

Since the early days of Electronic Data Interchange (EDI), many business-to-business (B2B) models of electronic commerce have been developed. Currently, the fastest growing segment of e-commerce is the B2B Web-based marketplace (Wilder, 2000). The dynamic nature of this business environment is driving major changes in business strategies and models, marketing, and information systems development. In order for new companies to compete in this extremely competitive environment, they must understand the nature of the market, and the vast commitment of resources necessary to establish a presence in that market.

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