Multinational Companies

Multinational Companies

Chetan Sankar (Auburn University, USA) and Karl-Heinz Rau (Pforzheim University, Germany)
DOI: 10.4018/978-1-59140-776-8.ch002


• Understand different organization structure of multinational corporations • Apply the organization structure models to analyze the global organization structure of Robert Bosch GmbH • Analyze the regional organization structure for Robert Bosch US • Obtain an overview of the theoretical models of business strategies used by multinational firms

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