MLA
Chhabra, Shalini. "Mutual Fund: Marketing Mix and Promotional Strategies." Strategic Marketing Management and Tactics in the Service Industry, edited by Tulika Sood, IGI Global, 2017, pp. 134-152. https://doi.org/10.4018/978-1-5225-2475-5.ch006
APA
Chhabra, S. (2017). Mutual Fund: Marketing Mix and Promotional Strategies. In T. Sood (Ed.), Strategic Marketing Management and Tactics in the Service Industry (pp. 134-152). IGI Global. https://doi.org/10.4018/978-1-5225-2475-5.ch006
Chicago
Chhabra, Shalini. "Mutual Fund: Marketing Mix and Promotional Strategies." In Strategic Marketing Management and Tactics in the Service Industry, edited by Tulika Sood, 134-152. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2475-5.ch006
Export Reference