Navigating the IP Maze: A Guide for Tourism Entrepreneurs and Startups

Abstract

In the dynamic tourism industry, intellectual property (IP) has emerged as a crucial resource for entrepreneurs and startups, offering key benefits in brand differentiation, competitive positioning, and revenue enhancement. This chapter investigates the essential role of IP in tourism, focusing on the significance of trademarks, copyrights, patents, and geographical indications (GIs) in the creation and protection of distinctive tourism products and services. The research examines the processes involved in identifying, registering, and capitalizing on IP assets, offering practical guidance for tourism businesses to develop effective IP strategies. Furthermore, the study highlights the common challenges faced by tourism entrepreneurs, such as IP theft, infringement, and the complexities of managing IP in a global and digital environment. It also explores the potential of emerging technologies like blockchain and AI in strengthening IP protection and management.