MLA
Dang, Chu (Ivy). "Network-Based Targeting: Big Data Application in Mobile Industry." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 474-496. https://doi.org/10.4018/978-1-5225-5187-4.ch025
APA
Dang, C. I. (2018). Network-Based Targeting: Big Data Application in Mobile Industry. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 474-496). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch025
Chicago
Dang, Chu (Ivy). "Network-Based Targeting: Big Data Application in Mobile Industry." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 474-496. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch025
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