MLA
Selladurai, Raj. "Network Marketing and Supply Chain Management for Effective Operations Management." Managing Global Supply Chain Relationships: Operations, Strategies and Practices, edited by Barbara Flynn, et al., IGI Global, 2011, pp. 322-335. https://doi.org/10.4018/978-1-61692-862-9.ch014
APA
Selladurai, R. (2011). Network Marketing and Supply Chain Management for Effective Operations Management. In B. Flynn, M. Morita, & J. Machuca (Eds.), Managing Global Supply Chain Relationships: Operations, Strategies and Practices (pp. 322-335). IGI Global. https://doi.org/10.4018/978-1-61692-862-9.ch014
Chicago
Selladurai, Raj. "Network Marketing and Supply Chain Management for Effective Operations Management." In Managing Global Supply Chain Relationships: Operations, Strategies and Practices, edited by Barbara Flynn, Michiya Morita, and Jose Machuca, 322-335. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61692-862-9.ch014
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