Neural Networks for Business: An Introduction

Abstract

Over the last decade or so, we have witnessed neural networks come of age. The idea of learning to solve complex pattern recognition problems using an intelligent data-driven approach is no longer simply an interesting challenge for academic researchers. Neural networks have proven themselves to be a valuable tool across a wide range of functional areas affecting most businesses. As a critical component of most data mining systems, they are also changing the way organizations view the relationship between their data and their business strategy.