Neural Networks for Business: An Introduction

Neural Networks for Business: An Introduction

Kate A. Smith (Monash University, Australia)
Copyright: © 2002 |Pages: 24
DOI: 10.4018/978-1-930708-31-0.ch001


Over the last decade or so, we have witnessed neural networks come of age. The idea of learning to solve complex pattern recognition problems using an intelligent data-driven approach is no longer simply an interesting challenge for academic researchers. Neural networks have proven themselves to be a valuable tool across a wide range of functional areas affecting most businesses. As a critical component of most data mining systems, they are also changing the way organizations view the relationship between their data and their business strategy.

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