Neuro Linguistic Programming: Towards Better Understanding of Human Computer Interaction

Neuro Linguistic Programming: Towards Better Understanding of Human Computer Interaction

Ankur Choubey (Institute of Technology & Management, Gurgaon, India) and Ramesh Singh (National Informatics Centre, Delhi, India)
DOI: 10.4018/978-1-61350-456-7.ch708
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Abstract

The power of computers is now beginning to be exploited in subjective areas of human study like those related to human psychology in order to make the interaction between humans and computers more natural. An effective interaction must involve automatic analysis of human behavior by the computer, and responding to it. Neuro-Linguistic Programming was developed, drawing its inspiration from the computer programs, so as to change the perception of the human brain to a more successful behavior. In addition to that, Neuro Linguistic Programming gave an algorithmic approach to ‘observe’ and analyze human behavior, both verbal and non-verbal, and serve to effectively perceive the human behavior and interaction. The interaction is a more deep rooted cognitive interaction. With the use of Neuro Linguistic Programming and the fundamentals of cybernetics, the humans and computer can be brought closer, with automatic transfer of valuable information between the two. This chapter describes the fundamentals of Neuro Linguistic Programming and aims at developing a hypothetical model on how Neuro Linguistic Programming can be used to better understand the interaction between the humans and the computers.
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Background Of Nlp: A Few Applications

Neuro-Linguistic Programming is a concept that evolved so as to study and duplicate highly successful human behavior, skills and competence and then modeling it. This model could then be further developed or enhanced such that a transferable model could be developed and learnt by the humans so as to improve their skills, creativity etc. or to cure patients with phobias. It is also being employed in a big way in Management Concepts like Sales and Marketing, Advertisements and Organizational behaviors etc. Education sector is another potential area for NLP to be applied, once the computer models are ready and implemented.

NLP was developed in early 1970’s by an information scientist Richard Bandler and a linguist, John Grinder (John Grinder, http://en.wikipedia.org/wiki/John Grinder, n.d) at University of California, Santa Cruz. They observed that people having similar education, training, background and experience had widely varied results. They wanted a reason for this and know their secrets of success, and how they achieved it.

They wanted to duplicate the behavior and competence and model human excellence. They could make out some common patterns of thinking and communication that accounted for their success. They perceived that the brain could learn healthy patterns and behaviors and this would bring some positive changes in humans. What emerged from their work came to be called NLP, Neuro-linguistic Programming

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