MLA
Bakir, Ugur, et al. "Neuromarketing from the Perspective of Advertising Professionals: A Battle between Creatives and Strategic Planners." Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2017, pp. 1648-1663. https://doi.org/10.4018/978-1-5225-1793-1.ch076
APA
Bakir, U., Elden, M., & Gecit, E. (2017). Neuromarketing from the Perspective of Advertising Professionals: A Battle between Creatives and Strategic Planners. In I. Management Association (Ed.), Advertising and Branding: Concepts, Methodologies, Tools, and Applications (pp. 1648-1663). IGI Global. https://doi.org/10.4018/978-1-5225-1793-1.ch076
Chicago
Bakir, Ugur, Muge Elden, and Erdem Gecit. "Neuromarketing from the Perspective of Advertising Professionals: A Battle between Creatives and Strategic Planners." In Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1648-1663. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1793-1.ch076
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