New Approaches to Business Strategies After COVID-19

New Approaches to Business Strategies After COVID-19

Ayla AVCI
Copyright: © 2022 |Pages: 12
DOI: 10.4018/978-1-7998-8856-7.ch023
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Abstract

COVID-19, which emerged in March 2020, caused a rapid change in the ongoing order all over the world within the framework of the rules set by the governments. For this reason, managers should be visionary people who give importance to research and development. The restrictions experienced during the pandemic period had a negative impact on activities of the companies all over. Since the beginning of the pandemic, all businesses have introduced different applications from working hours to the products and services they produce. Due to restrictions experienced, many companies had to close the year with a loss. In fact, this pandemic has revealed whether companies are strategically and technologically prepared. For this reason, while companies that follow technological developments have succeeded, on the contrary, companies that are unaware or do not care about these developments are left behind.
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Pandemic Period Effects

Due to economic crises that emerged with the onset of the pandemic period, companies all over the world made an effort to protect themselves from negative effects. Companies have developed solutions to prevent business interruptions with their existing employees, to prevent supply chain contractions and to protect their capital (Bond III et al, 2020). Many sectors have been damaged in covid-19. The most important of these is undoubtedly the airline companies During this period, passenger planes were converted to cargo planes due to travel restrictions. Aircraft companies had to develop new operating models (Molenaar et al, 2020).

Figure 1.

Covid-19 Sectoral Effects

978-1-7998-8856-7.ch023.f01
Source: (Dcode EFC Analysis, 2020).

In the analysis made by Dcode in 2020, the sectors that won and lost in the covid-19 process were determined. This (figure,1).

Potential Losers

Manufacturing: Production, transitions to sales, fabric factories starting fabric production.

Construction & Real Estate: Massive construction was avoided by combining state investment infrastructure and consumer investment patterns.

Automotive: Governments have supported the automotive industry to replace and convert old car bodies.

Aviation & Maritime: Suez Canal revenues outperformed simple global trade.

Tourism & Leisure: Especially the tourism sector has been the most effected sector, even with government support.

Financial Services: Emphasis is placed on accelerating financial matters.

Key Terms in this Chapter

Supply Chain: It is the process that covers the distribution of the products and services produced through the network created between suppliers and companies.

Strategy: It is whole of the methods used and applied to achieve the determined goals.

Distribution Channel: It is the process chain that ensures that the products are taken from the production place by the manufacturers and reach the buyers.

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