New Product Development and Manufacturability Techniques and Analytics

Abstract

The following case study evaluates the New Product Development (NPD) techniques utilized by Forest City Technologies, Incorporated (FCT). Through insight gathered via interviews conducted with the company's product development and materials purchasing management teams, and supported by literature, this study attempts to show how Forest City Technologies, Inc. integrates specific components into its product development process to: 1. Meet its NPD goals, and 2. Achieve better supplier and customer relationships. This study focuses on the components of: NPD models employed by FCT, early customer and supplier involvement, NPD-innovation integration techniques, demand change factors during the NPD process, and risk-mitigation strategies implemented by FCT during the NPD process. The study is segmented into three main sections: Introduction to NPD and FCT, the components of FCTs new product development process, and NPD implications on FCTs supplier and customer relationships.