New Tools for Online Academic Dissemination: Let the World Know Your Best

New Tools for Online Academic Dissemination: Let the World Know Your Best

Margarita Cabrera Mendez (Polytechnic University of Valencia, Spain), Nuria Lloret-Romero (Polytechnic University of Valencia, Spain) and Rebeca Díez-Somavilla (Polytechnic University of Valencia, Spain)
Copyright: © 2017 |Pages: 10
DOI: 10.4018/978-1-5225-0917-2.ch001
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Many researchers are uncomfortable with the idea of promoting themselves or their work, but it is as important to report on it as it is to do it, no one will know about your latest work unless you tell them about it. It is very important to be able to describe what you are good at and what you are best at, not just to let others talk about you. As a career researcher, it is absolutely essential to promote yourself. In addition to your Google profile and your Google Scholar profile you are strongly advised to have your own web page or blog, where you can post your work history, latest developments, report on goals, projects, news and a lot more. Why wait until someone else talks about your news if you can do it yourself? In this chapter we offer an overview of new digital tools that can help to improve your online academic reputation.
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“Personal branding is how we define ourselves in the work space while at the same time, incorporating the personal elements that make us who we are” (Rasmussen, 2012). We also agree with the definition of personal branding in Wikipedia: “personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual’s body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression. The term is thought to have been first used and discussed in a 1997 article by Tom Peters (1997). Personal Branding is essentially; the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization. Personal branding can often involves the application of one’s name to various products or services” (Peters, 1997).

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