A Not Quite Bountiful Thanksgiving at BizE

A Not Quite Bountiful Thanksgiving at BizE

Janis L. Gogan (Bentley College, USA) and Arnold Kamis (Bentley College, USA)
DOI: 10.4018/978-1-59904-947-2.ch244
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Abstract

The case examines the strategic positioning of BizE (disguised) an eCommerce start-up that serves small online businesses via an Internet portal. During an economic downturn BizE encounters difficulties with its new private-label strategy. With cash running dangerously low, executives reassess the new strategy and consider what they can do to ensure the company’s survival.

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