MLA
Ayalasomayajula, Divya, and Ameya Sawadkar. "Observational Research in Advertising, Marketing, and Branding: Academic and Theoretical Reviews From Industry Perspectives." Holistic Approaches to Brand Culture and Communication Across Industries, edited by Sabyasachi Dasgupta, et al., IGI Global, 2018, pp. 199-207. https://doi.org/10.4018/978-1-5225-3150-0.ch011
APA
Ayalasomayajula, D. & Sawadkar, A. (2018). Observational Research in Advertising, Marketing, and Branding: Academic and Theoretical Reviews From Industry Perspectives. In S. Dasgupta, S. Biswal, & M. Ramesh (Eds.), Holistic Approaches to Brand Culture and Communication Across Industries (pp. 199-207). IGI Global. https://doi.org/10.4018/978-1-5225-3150-0.ch011
Chicago
Ayalasomayajula, Divya, and Ameya Sawadkar. "Observational Research in Advertising, Marketing, and Branding: Academic and Theoretical Reviews From Industry Perspectives." In Holistic Approaches to Brand Culture and Communication Across Industries, edited by Sabyasachi Dasgupta, Santosh Kumar Biswal, and M. Anil Ramesh, 199-207. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3150-0.ch011
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