MLA
P., Gulnaz Banu and Gokulakannan P. "Omnichannel Retailing." E-Retailing Challenges and Opportunities in the Global Marketplace, edited by Shailja Dixit and Amit Kumar Sinha, IGI Global, 2016, pp. 244-255. http://doi:10.4018/978-1-4666-9921-2.ch013
APA
P., G. B., & P., G. (2016). Omnichannel Retailing. In Dixit, S., & Sinha, A. K. (Ed.), E-Retailing Challenges and Opportunities in the Global Marketplace (pp. 244-255). IGI Global. http://doi:10.4018/978-1-4666-9921-2.ch013
Chicago
P., Gulnaz Banu, and Gokulakannan P. "Omnichannel Retailing." In E-Retailing Challenges and Opportunities in the Global Marketplace. edited by Shailja Dixit , and Amit Kumar Sinha, 244-255. Hershey, PA: IGI Global, 2016. http://doi:10.4018/978-1-4666-9921-2.ch013
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