How One Niche Player in the Internet Security Field Fulfills an Important Role

Abstract

This chapter examines an entrepreneurial effort to provide products in the Internet security marketplace. The specific focus is on a company named Palisade Systems, which is now faced with questions regarding their future business direction in this field (Mahanti et al., 2004). Current questions include how to take advantage of recent legislation regarding privacy and computer security, and the general increase in awareness of the need for security in the Internet and in related networks. In this chapter we discuss the Internet security marketplace, recent legislation and the creation of new opportunities for marketing Internet security products, and how Palisade’s products may match these opportunities.