OpenSocial: Structured Partnerships in the Context of Social Networking Platforms

OpenSocial: Structured Partnerships in the Context of Social Networking Platforms

Matthias Häsel (XING AG, Germany)
DOI: 10.4018/978-1-61520-597-4.ch016
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Abstract

Building on the OpenSocial API suite, developers can create applications that are interoperable within the context of different social networks. Because social applications have access to a network’s social graph, messaging systems and update feeds, the OpenSocial standard enables Internet-based businesses to create new kinds of value-creating partnerships without extending themselves beyond their own means or competencies. This chapter argues that by entering structured partnerships, e-ventures and social networks can gain sustainable competitive advantage by integrating their highly complementary resources and capabilities. Building on the Resource-based View (RBV) of the firm and the concept of core competencies, it is shown that both partners can significantly benefit from the technology-induced possibilities that arise from the OpenSocial standard.
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Background

The OpenSocial API suite defines a set of programming interfaces for developing social applications that are interoperable on different social networking sites which are referred to as containers in this context. Different than applications that have been developed for proprietary environments such as the Facebook Platform (Graham, 2008), OpenSocial applications are interoperable within the context of multiple networks and build on standard technologies such as HTML and JavaScript.

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