Operationalization of Circular Economy: A Conceptual Model

Operationalization of Circular Economy: A Conceptual Model

Teresa Dieguez
DOI: 10.4018/978-1-7998-5116-5.ch003
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Abstract

The arguments for growth, inequality and persistent poverty, climate change, and finite resources call for stronger sustainable development policies, from both developed and developing countries. Situations of more or less (un)sustainability that encourage the idea of finding reasonable ways out of humanity's desire for progress can be conceived. The economy is nowadays mainly based on the called linear economy, which demands a paradigm shift within public administration, companies, and citizens must be committed. The present study has the main goal to understand how entrepreneurship and business have shaped the sustainability and the circular economy model requirements. It also aims to review important concepts like circular economy, sustainable development, sustainable entrepreneurship, servitization, and product-service system. A hypothetical conceptual model for the operationalization of the circular economy model is proposed. Finally, some discussion is done, future research is suggested, and conclusions are presented.
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Introduction

The arguments for growth, inequality and persistent poverty, climate change and finite resources call for stronger Sustainable Development policies, from both developed and developing countries. Situations of more or less (in) sustainability that encourage the idea of finding reasonable ways out of humanity's desire for progress can be conceived.

One of these, which have recently appeared, is “prosperity without growth” (Jackson, 2009). Based on the realization that doubting the dogma of growth is an act of lunatics, idealists or revolutionaries, Tim Jackson insists that growth must be questioned. “The idea of a non-growing economy may be an anathema to an economist. But the idea of a continually growing economy is an anathema to an ecologist” (Jackson, 2009: 14).

Tim Jackson (2009) takes up the line of thought launched by the Club of Rome in the 1970s, reaffirming the physical impossibility of our economy to expand infinitely on a finite planet for the simple reason that the economy is fuelled by physical resources. The dilemma will be between unsustainable growth and unstable growth.

Another possible alternative to the economic growth paradigm is “sustainable degrowth” (Schneider & Williams; 2011), based on the premise that economic growth is not synonymous with increased quality of life or justice, nor is it ecologically sustainable. It arises in this context of the inevitability of ecological collapse if nothing is done to stop the steamroller of economic growth (Romeiro, 2012).

However, sustainable growth must be an option (UNCTAD, 2018), a social choice of the individual to which it associates, leading to a profound transformation of values. The primacy of efficiency will be replaced by a focus on sufficiency (Research & Degrowth, 2012) and innovation will focus on new social and technological combinations that will allow for moderate living and co-living (Research & Degrowth, 2012).

The world economy at the beginning of the 21st century is mainly based on converting natural resources into waste via production: goods are manufactured and then discarded as waste, deteriorating the environment. It is the called Linear Economy (LE) and although recycling is fully developed in our society, and improving resource efficiency is encouraged, activities focused on achieving this efficiency fail to consider the finite nature of material stock (EMF, 2013).

These realities demand a paradigm shift where an effort is needed to replace the end-of-life concept with reducing, reusing, recycling and recovering (4Rs) materials and to slow down, close and narrow material and power loops. This concept is much discussed in the academic literature and it is known as Circular Economy (CE) (Garcés-Ayerbe, Rivera, Perales, & Leyva-de la Hizm, 2019). The transition from a linear system to a circular one will require commitment from three key social actors: public administration, companies and citizens (Moyano & Paniagua., 2018).

In fact, this concept must be clarified as it is incipient in the academic literature since the concept is novel (Ghisellini, Cialani & Ulgiati. 2016; Korhonen, Nuur, Feldmann, & Eshetu-Birkie, 2018). Based on the document presented by the Ellen MacArthur Foundation (2015), three principles are the support of CE: (1) defending and enhancing natural capital by controlling finite stocks and balancing renewable resource flows; (2) optimizing resource yields by circulating products, components and materials in use at the highest utility; (3) fostering system effectiveness by revealing and designing out negative externalities. The 4Rs the CE is based on - reduction, reuse, recycling and recovery - are extracted from these principles.

Key Terms in this Chapter

Linear Economy: A linear economy traditionally follows the “take-make-dispose” step-by-step plan. This means that raw materials are collected, and then transformed into products that are used until they are finally discarded as waste. Value is created in this economic system by producing and selling as many products as possible.

Sustainable Development: Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own need.

Servitization: Servitization is commonly taken to be a transition or transformation which is largely characterised as a linear and gradual move along a product continuum from less to more sophisticated services.

Product-Service System (PSS): A marketable set of products and services capable of jointly fulfilling a user’s need. It is provided by either a single company or by an alliance of companies. It can enclose products (or just one) plus additional services.

Circular Economy: A circular economy is a systemic approach to economic development designed to benefit businesses, society, and the environment. It is regenerative by design and aims to gradually decouple growth from the consumption of finite resources. It follows the 3R approach: reduce, reuse and recycle. Resource use is minimized (reduce). Reuse of products and parts is maximized (reuse). And last but not least, raw materials are reused (recycled) to a high standard.

Sustainable Entrepreneurship: Sustainable entrepreneurship is a business strategy focused on increasing value for society, the environment and the company or business.

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