Optimizing and Enhancing Digital Marketing Techniques in Intellectual Big Data Analytics

Background

We are the first to identify the application potential of blockchain technology to sliding mode in intellectual control and communication, for help the technological challenges and created tools. A our proposal to support inter-organizational processes through blockchain technology is described by: large parts of the control flow and business logic of inter-organizational business processes can be compiled from process models into smart contracts which ensure the joint process is correctly executed. So-called trigger components allow connecting these inter-organizational process implementations to Web services and internal process implementations. These triggers serve as a bridge between the blockchain and enterprise applications. The concept enables the optional implementation of intellectual control and built-in escrow management at defined points within the process, where this is desired and feasible (Mendling, et al, 2018).

The engineering realization of this advance is still nascent at this stage, although some early efforts can be found in our previous works. For example, intelligent visualization techniques that enforce a process execution in a trustworthy way can be generated from sliding mode process models (Mkrttchian & Aleshina, 2017).

Our study show that blockchain technology and its application to digital economy in Russia are at an important crossroads: engineering realization issues blend with promising application scenarios; early implementations mix with unanticipated challenges. It is timely, therefore, to discuss in broad and encompassing ways where open questions lie that the scholarly community should be interested in addressing. We do so in the sections that follows.