Orange Economy and Digital Entrepreneurship in Latin America: Creative Sparkles Among Raw Materials

Orange Economy and Digital Entrepreneurship in Latin America: Creative Sparkles Among Raw Materials

Alejandro Vega-Muñoz (Universidad Autónoma de Chile, Chile), Guillermo Bustamante-Pavez (Universidad Finis Terrae, Chile) and Guido Salazar-Sepúlveda (Universidad Católica de la Santísima Concepción, Chile)
DOI: 10.4018/978-1-5225-8939-6.ch010
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Abstract

This chapter gives an account of how the orange economy begins to penetrate the traditional economy of Latin American countries, which are oriented towards the export of generic products and low commercial value. For this, the authors have analyzed the experiences of 18 Latin American creative companies identified by the Inter-American Development Bank. Cases selected concentrates in the media and software platforms sectors of the orange economy, with a qualitative approach and a narrative design through the analysis of the information of these 18 extreme cases of business success describes the possibilities that in the Latin American reality can be visualized. As a result, this chapter allows us to understand the opportunities of entrepreneurship, through the orange economy in Latin America, and to distinguish how this economic, social, and cultural phenomenon is observed, starting from the Latin American academic discourse, contributing to the construction of a definition that tries to achieve a greater conceptual precision concerning Orange economy.
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Orange Economy And Digital Entrepreneurship

Overcome of shortage by appropriation of creative transformations of added value, is the component of the economy that in contemporary terms has been called the orange economy. This is focused on creative or cultural industries, space that among others is home to digital entrepreneurship, which allows the generation of new business models based on means and technologies usage, by this ubiquity can have a wide global impact.

Key Terms in this Chapter

Crowdfunding: A way of seeking financing for an idea, business or entrepreneurship by who those are seeking funding make public the idea on a public platform on the Internet through different users bring small sums of money to achieve the target.

Crowdsourcing: It is execution and development of products modality collaboratively, in which responsibility and workloads of projects are distributed in public and open platforms in where different users contribute to the online project development and receiving a payment for the contribution.

Relational Capital: It is the product of shared knowledge when it is effectively incorporated into an organization.

Shared Economy: It is an interchange model of goods and/or services among privates. This type of economy has become the basis of new platforms such as Uber, Cornershop, Airbnb in which the exchange is done directly among individuals through an online platform.

Intellectual Property: Is called to the regulation that protects the intellectual creation in any of its areas. This legal body is characteristic of each country that protects differently, in form but similar in substance, to the creators.

Dynamic Entrepreneurship Ecosystem: Community where it develops and lives with different public actors, privates, and academics that interact in an economy to promote entrepreneurship.

Talent: It is the foundation of creativity and therefore of entrepreneurship. Talent is a condition of humans and relates to the ability to learn and the ability to effectively develop an action.

Knowledge: It is the basis of current society, where thanks to its companies, businesses, and countries manage to position themselves and contribute value in different areas.

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