Organization Identity: The Business Model

Organization Identity: The Business Model

Carlos Páscoa (Air Force Academy, Portugal & Instituto Superior Técnico, Technical University of Lisbon, Portugal), Pedro Leal (Air Force Academy, Portugal) and José Tribolet (Instituto Superior Técnico, Technical University of Lisbon, Portugal & CODE - Center for Organizational Design & Engineering, INOV, Portugal)
DOI: 10.4018/978-1-4666-1764-3.ch006
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Organizations not only play an increasingly active role in today’s society but also address everyday necessities and concerns of individuals. To achieve a competitive advantage, it is becoming more and more necessary that organizations perform efficiently in order to survive. As organizations can be defined as a group of people who work together to obtain common results, it is imperative that all its constituents represent themselves as part of the whole. Essential issues belonging to self-identity such as: who is the organization, what it does, for whom it operates, and what its core values are can be answered by building a Business Model. In this context, the Business Model and artifacts like the Business Motivation Model, which help to specify the enterprise business architecture, can be complementary. This paper shows how the Portuguese Air Force developed its generic Business Model and describes two example of application in the strategic and operational levels.
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Enterprise Concepts

When a person meets another he introduces himself by stating what his name is. The same should be valid for organizations, which should introduce themselves by stating who they are.

Areas of scientific knowledge are seeking to understand the organization, developing models and methodologies to apply in order to gain situational awareness.

The Center for Organizational Design and Engineering, the Technical University of Lisboa and the Portuguese Air Force (represented by the Air Force Academy) have been working together, using organizational and design engineering to further investigate and consolidate organizational concepts.

In this paragraph brief references will be made to the concepts used by organizational and design engineering while studying the organization: Business Motivation Model, Business Model, Business Strategy, Nonprofit Organizations and Values.

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