Abstract
In this chapter, the authors present a part of an analysis of the organizational culture of micro and small tourist companies in the state of Colima, Mexico. It is the result of mixed research that belongs to an exploratory study carried out from a systemic perspective of tourism organizations. The purpose of the study was to identify elements capable of triggering the productivity, competitiveness, and innovation of Mexican micro and small tourism companies based on their language and organizational structure. The results obtained revealed that the “Clan” type culture is predominant in this type of company in the state of Colima. Hence, a transformation of the mental structure of senior management is necessary and urgent, as it requires a change in an organizational culture focused on the “Market” to achieve its permanence in the sector.
TopTheoretical Context And Research Approach
This first section seeks to substantiate the importance of studying the organizational culture of micro and small tourist companies in Mexico and to present a global vision of the context in which the research was carried out. For this, reference is made to different theoretical concepts related to administration, culture, and organizational culture. Empirical studies, methodologies, and research approaches carried out in different parts of the world such as the United States, Europe, Japan, China, and Latin America are mentioned (Huete & Mantecón, 2017). The objective of this section is to lay the foundations for the study that was carried out. The intention is to have a clear idea of the role played by the organizational culture of the Mexican micro and small companies that belong to the tourism sector in a given territorial space, which in this case was Colima, Mexico.
Key Terms in this Chapter
Colima: A state in Mexico located in the east region of the country. To the north, it is bordered by the state of Jalisco, to the south by the state of Michoacán and to the west by the Pacific Ocean.
Productivity: It is also an economic measure; it has to do with the company's ability to produce. Productivity is directly related to the person and their level of performance within the company.
Innovation: In the global world, it is the capacity that the company has to generate for the consumer the original, the different and the unique.
Human Capital: Term used in different economic theories which refers to the people the constitute a company, but not just by number, but in their professional training, academic degrees, and quality, including their productivity level, involved personnel in the production process of the company. These personnel generate value to the company.
Competitiveness: It is the capacity that the company has to compete in the market in different levels: local, national, international.
Micro and Small Companies: Types of companies classified according to the small number of workers involved in the operation of the latter.
Tourism Economic Activity: Activity related to a diversity of commercial actions within the field of tourism.
Senior Management: It is the person or people who have under their responsibility the decision-making in the company. It is responsible for establishing strategic projects, objectives, and goals, designing procedures and methods to develop a comprehensive work involving all the staff that form the company.