Perceptions and Attitudes About eCommerce Development in China: An Exploratory Study

Abstract

It is widely recognized that eCommerce represents a critical resource for most business organizations. With over 1.25 billion people and double-digit economic growth, China could potentially emerge as the largest Internet and telecommunications market in the world if certain economic, environmental, and organizational barriers are effectively addressed. This chapter develops a descriptive profile of Chinese business managers with respect to their awareness of the technological infrastructure as well as their perceptions and attitudes regarding eCommerce. Management’s viewpoint on a variety of environmental, organizational, and personal factors provides insight into the future of eCommerce in China within the framework of organizational commitment to eCommerce driven innovation. Findings indicate that firms interested in engaging in eCommerce in China will find a knowledgeable and supportive business climate; however, eCommerce initiatives may be hindered by constraints imposed by the current infrastructure.