Performance Enhancement of Team Retailing Through Six Sigma Applications

Performance Enhancement of Team Retailing Through Six Sigma Applications

Amritanshu Rajagopal (Dentalia, Mexico)
DOI: 10.4018/978-1-60566-248-0.ch010


The basic attributes of a good team include clear identification of goals, clarity of roles, common feeling, motivation, commitment and collaborative attitude (Rajagopal and Rajagopal, 2006a). The team selling approach is followed by many multinational companies for various products and services, which the customer faces as a firsttime buy and salespeople need to support such negotiations with comprehensive information needs. Team selling would also be advantageous when an account requires special treatment or a large number of people are involved in the process of buying decision. In addition, team selling is more likely to be employed when the potential sale is large for the representative firm and when the product is new to the product line of salespeople (Rajagopal, 2007). In a sales team each member of the group shows interest in the achievement and follows a systems approach which provides the framework or organizational principal for evaluating task in parts (Cummings, 1980). The members develop confidence, trust, and commitment to work in a team and rely on group communication on the given tasks and schedule.

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