Performance Improvement of a Sales Training Feedback System

Abstract

This case study examines the analysis, design, development, implementation, and continuous improvement of a training feedback system. In this case, the system captured sales training participant feedback and distributed that data to stakeholders to analyze and to resolve problems within the learning experience. The intervention set presented in the case is intended for practitioners who have limited time and resources but are interested in creating a feedback system that meets ever changing business demands in a sales training environment.