MLA
Hsu, HY Sonya, and Songpol Kulviwat. "Personalization and Customer Satisfaction in Mobile Commerce." Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, IGI Global, 2009, pp. 1886-1892. https://doi.org/10.4018/978-1-60566-054-7.ch152
APA
Hsu, H. S. & Kulviwat, S. (2009). Personalization and Customer Satisfaction in Mobile Commerce. In D. Taniar (Ed.), Mobile Computing: Concepts, Methodologies, Tools, and Applications (pp. 1886-1892). IGI Global. https://doi.org/10.4018/978-1-60566-054-7.ch152
Chicago
Hsu, HY Sonya, and Songpol Kulviwat. "Personalization and Customer Satisfaction in Mobile Commerce." In Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, 1886-1892. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-054-7.ch152
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