Personalization and Customer Satisfaction in Mobile Commerce

Personalization and Customer Satisfaction in Mobile Commerce

HY Sonya Hsu (Southern Illinois University, USA) and Songpol Kulviwat (Hofstra University, USA)
DOI: 10.4018/978-1-60566-054-7.ch152
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

Southern Illinois University, USA; Hofstra University, USA

Complete Chapter List

Search this Book:
Reset