The Personalization Privacy Paradox: Mobile Customers’ Perceptions of Push-Based vs. Pull-Based Location Commerce

The Personalization Privacy Paradox: Mobile Customers’ Perceptions of Push-Based vs. Pull-Based Location Commerce

Heng Xu (Pennsylvania State University, USA), John M. Carroll (Pennsylvania State University, USA) and Mary Beth Rosson (Pennsylvania State University, USA)
Copyright: © 2012 |Pages: 10
DOI: 10.4018/978-1-61350-323-2.ch703
OnDemand PDF Download:
$30.00
List Price: $37.50

Complete Chapter List

Search this Book:
Reset