MLA
Anke, Juergen, and David Sundaram. "Personalization Techniques and Their Application." Encyclopedia of E-Commerce, E-Government, and Mobile Commerce, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2006, pp. 919-925. https://doi.org/10.4018/978-1-59140-799-7.ch148
APA
Anke, J. & Sundaram, D. (2006). Personalization Techniques and Their Application. In M. Khosrow-Pour, D.B.A. (Ed.), Encyclopedia of E-Commerce, E-Government, and Mobile Commerce (pp. 919-925). IGI Global. https://doi.org/10.4018/978-1-59140-799-7.ch148
Chicago
Anke, Juergen, and David Sundaram. "Personalization Techniques and Their Application." In Encyclopedia of E-Commerce, E-Government, and Mobile Commerce, edited by Mehdi Khosrow-Pour, D.B.A., 919-925. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-799-7.ch148
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