MLA
Brindley, Clare, and Diane Wright. "Personalized Relationship E-Marketing and the Small Medium-Sized Enterprise." Entrepreneurship and Innovations in E-Business: An Integrative Perspective, edited by Fang Zhao, IGI Global, 2006, pp. 89-106. https://doi.org/10.4018/978-1-59140-920-5.ch005
APA
Brindley, C. & Wright, D. (2006). Personalized Relationship E-Marketing and the Small Medium-Sized Enterprise. In F. Zhao (Ed.), Entrepreneurship and Innovations in E-Business: An Integrative Perspective (pp. 89-106). IGI Global. https://doi.org/10.4018/978-1-59140-920-5.ch005
Chicago
Brindley, Clare, and Diane Wright. "Personalized Relationship E-Marketing and the Small Medium-Sized Enterprise." In Entrepreneurship and Innovations in E-Business: An Integrative Perspective, edited by Fang Zhao, 89-106. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-920-5.ch005
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