Personalizing Web Portals

Pankaj Kamthan

doi:10.4018/978-1-59140-989-2.ch116

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Personalizing Web Portals

Pankaj Kamthan

Source Title: Encyclopedia of Portal Technologies and Applications

DOI: 10.4018/978-1-59140-989-2.ch116

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Abstract

A Web portal is a gateway to the information and services on the Web where its users can interchange and share information (Tatnall, 2005). It is designed and implemented for a specific community. However, it is unlikely that people who access a Web portal are all so similar in their interests that one standardized way of delivering information fits all needs. This has motivated the need for personalization in Web portals.

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