MLA
Jiménez-Zarco, Ana Isabel, et al. "Personally Engaged with Retail Clients: Marketing 3.0 in Response to New Consumer Profiles." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 2060-2078. https://doi.org/10.4018/978-1-4666-7357-1.ch102
APA
Jiménez-Zarco, A. I., Martínez-Ruiz, M. P., & Izquierdo-Yusta, A. (2015). Personally Engaged with Retail Clients: Marketing 3.0 in Response to New Consumer Profiles. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 2060-2078). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch102
Chicago
Jiménez-Zarco, Ana Isabel, María Pilar Martínez-Ruiz, and Alicia Izquierdo-Yusta. "Personally Engaged with Retail Clients: Marketing 3.0 in Response to New Consumer Profiles." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 2060-2078. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch102
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