Perspectives on Global Internet Diffusion

Perspectives on Global Internet Diffusion

Ravi Nath (Creighton University, USA) and Vasudeva N.R. Murthy (Creighton University, USA)
DOI: 10.4018/978-1-4666-5888-2.ch372
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Global Internet Adoption Factors

There are many factors that determine the adoption rates of the Internet in various countries. These factors include the availability of reasonably-priced technology/telecommunications infrastructure, access to personal computers, educational and training opportunities for individuals, income levels, innovative capability, culture, and competition in the information technology industry, (Beilock & Dimitrova, 2003; Birba & Diagne, 2012; Chinn & Fairlie, 2007; Dewan, Ganley & Kraemer, 2010; Dholakia, Dholakia & Kshetri, 2003; Huang & Chen, 2010; Kiiski & Pohjola, 2002; McCoy, Cha & Durcikova, 2012; Meijers, 2006; Murthy, 2004; Nath & Murthy, 2003, 2004; Oyelaran-Oyeyinka & Lal, 2005; Wunnava & Leiter, 2009). Also, the rule of law (e.g., property rights, strong legal system) governing the country’s trading system, government regulations and market liberalization policies, and credible payment systems (e.g., credit cards, digital wallet and cash) are necessary for expanding into mobile and digital commerce.

Key Terms in this Chapter

Economic Freedom Index: A measure of the absence of government constraints on the economic activities of a nation.

Uncertainty Avoidance (UA): A measure of how well a culture accepts uncertainty. A culture with high uncertainty avoidance is mostly rule oriented and is less tolerant of divergent opinions and behaviors.

Power Distance (PD): A measure of the unequal distribution of power in a society. Cultures with high power distance are centralized whereas cultures with low power distance are more participative and individuals like more autonomy.

Internet Adoption Rate: Percent of population of a country having access to the Internet.

Hofstede’s Cultural Dimensions: Four factors proposed by Hofstede along which cultures might differ.

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