Philanthropy, Partnerships, and Corporate Social Responsibility in Academic Libraries: The Case of Universitas Gadjah Mada, Indonesia

Philanthropy, Partnerships, and Corporate Social Responsibility in Academic Libraries: The Case of Universitas Gadjah Mada, Indonesia

Safirotu Khoir (University of South Australia, Australia) and Ida Fajar Priyanto (University of North Texas, USA)
DOI: 10.4018/978-1-5225-3914-8.ch056
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Philanthropy, partnerships, and corporate social responsibility are not new forms of collaborations between businesses and the broader community. In Indonesia, these schemes have supported both individuals and institutions for more than a decade. This chapter examines a possible role to be played by institutional, corporate, and foundational partnerships in providing additional facilities, resources, and activities within an academic library in Indonesia. Using the “corners” set up in the main library at Universitas Gadjah Mada (UGM) as a case study, the chapter outlines the contributions made to a vibrant academic institution and its broader community at the regional, national, and international levels through these methods. Understanding how philanthropy, foundations, and corporate social responsibility implemented in a mutual and practical way in an academic institution contributes to a new model of support for the public sector using a partnership scheme that involves the interaction of public, private, and civil sectors.
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Philanthropic Foundations And Institutions, Partnerships, And Corporate Social Responsibility

The relationship among public institutions, business corporations and non-profit organisations requires not only new models but also new styles of management. Philanthropic institutions and foundations have a long tradition of assisting less privileged individuals and the public good. Non-government organisations (NGOs), both national and international, are an increasingly important part of the social and economic fabric. Corporate business is distinguishing its need to engage in sustainable practices that recognise its social and environmental impacts. Ban Ki-moon, Secretary-General of the United Nations, in his speech at a World Economic Forum in Switzerland, stated that our times require “governments, civil society and the private sector” to work together “for a collective global good” (Ban Ki-moon, 2009).

According to Seitanidi and Crane (2009, p. 424), partnerships are “flexible forms of organising with little or no formal legal status” that create “virtual” structures that cross organisational boundaries and countries. They persist over time, with support from both parties. The broad issues that need to be addressed in a partnership are: reputational (the organisations will be linked and, therefore, the perception of one will influence the other); legal (memoranda of understanding need to be drawn up); accountability (to their own organisation and the partners); finance (who is responsible for what); and a responsibility of each to respect the culture of the other (Seitanidi & Crane, 2009) .

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