Portal Services for Older Australians

Portal Services for Older Australians

Jerzy Lepa (Victoria University, Australia)
Copyright: © 2005 |Pages: 15
DOI: 10.4018/978-1-59140-438-5.ch014
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Abstract

The World Wide Web has the potential to be a major source of information for the older (55+) Australian demographic as well as an important recreational vehicle through the use of facilities such as e-mail, chat, current affairs (news), and music channels. Portals are varied in nature, have evolved on the Web over time, and can have tightly geared content to suit the needs of a particular demographic. This chapter reviews the needs of older people and then explores two Australian older-person portals, Greypath (www.greypath.com), and About Seniors (www.about seniors.com.au), within an older-person needs framework. The concepts of virtual communities and Web site loyalty are also discussed in terms of Greypath and About Seniors.

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