Portals: Your Institution's Reputation Depends on Them

Portals: Your Institution's Reputation Depends on Them

William H. Graves (Collegis, USA) and Kirsten Hale (Collegis, USA)
Copyright: © 2003 |Pages: 14
DOI: 10.4018/978-1-59140-108-7.ch004
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Abstract

Whether 18 years old and raised on the Internet or an adult seeking the convenience of online service, today’s student expects personalizable, online self-service, along with high-touch access to help when self-service falters. Personalizable, online self-service is the promise of the campus portal, a promise that can be achieved and afforded if colleges and universities take seriously the challenge to transform and redesign the form and substance of their high-touch interactions with students and other stakeholders.

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