MLA
Berthon, Pierre, et al. "Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis." Internet Marketing Research: Theory and Practice, edited by Ook Lee, IGI Global, 2001, pp. 77-92. https://doi.org/10.4018/978-1-878289-97-1.ch005
APA
Berthon, P., Pitt, L., Ewing, M., Jayaratna, N., & Ramaseshan, B. (2001). Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis. In O. Lee (Ed.), Internet Marketing Research: Theory and Practice (pp. 77-92). IGI Global. https://doi.org/10.4018/978-1-878289-97-1.ch005
Chicago
Berthon, Pierre, et al. "Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis." In Internet Marketing Research: Theory and Practice, edited by Ook Lee, 77-92. Hershey, PA: IGI Global, 2001. https://doi.org/10.4018/978-1-878289-97-1.ch005
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