MLA
Rumpf, Christopher, and Christoph Breuer. "Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach." Strategies in Sports Marketing: Technologies and Emerging Trends, edited by Manuel Alonso Dos Santos, IGI Global, 2014, pp. 238-254. https://doi.org/10.4018/978-1-4666-5994-0.ch015
APA
Rumpf, C. & Breuer, C. (2014). Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach. In M. Dos Santos (Ed.), Strategies in Sports Marketing: Technologies and Emerging Trends (pp. 238-254). IGI Global. https://doi.org/10.4018/978-1-4666-5994-0.ch015
Chicago
Rumpf, Christopher, and Christoph Breuer. "Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach." In Strategies in Sports Marketing: Technologies and Emerging Trends, edited by Manuel Alonso Dos Santos, 238-254. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5994-0.ch015
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