Preference and Opinion on Social Media for Disseminating Scholarly Information Among Research Scholars in the Universities in Tamil Nadu: A Study

Preference and Opinion on Social Media for Disseminating Scholarly Information Among Research Scholars in the Universities in Tamil Nadu: A Study

P. Pitchaipandi (Alagappa University, Karaikudi, India)
DOI: 10.4018/978-1-6684-8805-8.ch014
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Abstract

The chapter explores how social media and networks disseminate and share scholarly information among the research scholars in the selected state universities of Tamil Nadu in India. The researcher has adopted a questionnaire method in order to collect data from respondents in the Universities, entertaining only the full-time research scholars. The result of the study demonstrates a majority 87 (14.0%) of them responded from Annamalai University. 47(14.0%) of them were male and 40 (13.9%) of them female. Of a total of 623 respondents, 44 (10.8%) of them responded from Annamalai University in the age group 26-35 years. The majority 594 (95.3%) of the respondents preferred to use “Google Chrome” to search various types of research information; the majority 571(91.7%) of the respondents use of WhatsApp; 499(80.1%) of the respondents used YouTube..
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Literature Review

Bianchi and Phillips (2005) discussed mobile phone use as banned or illegal under certain circumstances and in some jurisdictions. Nevertheless, some people still use their mobile phones despite recognized safety concerns, legislation, and informal bans. Drawing on potential predictors from addiction literature, this study sought to predict usage and, specifically, problematic mobile phone use from extraversion, self-esteem, neuroticism, gender, and age. To measure problem use, a Mobile Phone Problem Use Scale was devised and validated as a reliable self-report instrument against the Addiction Potential Scale and overall mobile phone usage levels. Problem use was a function of age, extraversion, and low self-esteem but not neuroticism. Humphreys (2007) reported on the social and behavioral norms of dodgeball use. A comparison between social networking sites and Dodgeball highlights some of the communicative differences between mobile technology and the Internet. The findings of the study suggest that dodgeball use can influence the way informants experience public space and social relations therein. Folorunso, Vincent, Adekoya, and Ogunde. (2010) argued that students at the University of Agriculture, Abeokuta, Nigeria. We tested the attributes of Dissemination of Innovations empirically using social networking sites (SNS) as the target innovation. It was used to test the influence on attitude and trust regarding SNS and to determine how attitude would impact the intention to use it.

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